In a landmark collaboration, Lloyd, in partnership with WPP Media and ad-tech company Silverpush, has become the first brand in India to launch an AI-powered sales agent as part of its campaign experience—marking a breakthrough in how consumer brands drive engagement, intent, and conversions online. Powered by Zimmer, an AI Sales Agent from Silverpush, the campaign set a new benchmark in real-time, intelligent consumer interaction.
As part of Lloyd’s summer campaign, Zimmer functioned as a virtual sales expert—one that didn’t just serve information, but guided consumers, answered queries, helped discover deals, and nudged purchase decisions with seamless AI-driven conversations. Designed to turn static post-click pages into dynamic, mobile-first engagement hubs, Zimmer delivered not just interactions, but outcomes.
The campaign recorded an unprecedented 120,000+ customer queries solved in real time—mirroring the efficiency of a top-tier in-store sales assistant. Users were drawn into engaging, intuitive product journeys, spending over a minute on average within the Zimmer experience. From add-to-cart actions to swipes, selections, and personalized recommendations, the AI agent proved instrumental in converting attention into meaningful engagement.
“The Lloyd AC campaign was a great example of how brands can use conversational AI to create meaningful, two-way engagement with their audience. By leveraging Silverpush’s AI interface, we enabled real-time conversations where users could ask about product features, pricing, availability, and new technologies — and receive instant, personalized responses. This not only enhanced the user experience but also drove deeper product understanding and brand affinity. Collaborating with the Havells team on this innovation-led campaign has been a rewarding experience.” -Vivek Kumar Shaw, Client Partner – WPP Media
Zimmer’s intelligence extended beyond dialogue—it offered real-time insights into consumer behavior, preferences, and friction points. Most frequent queries revealed top product interests, while funnel drop-offs helped optimize customer journeys on the go. With above-industry engagement rates, Zimmer demonstrated how AI can drive both scale and sophistication in digital marketing.
“What made this campaign truly special was the scale and the impact of Zimmer in action,” said Chaitanya Sinha, VP Sales, INSEA, Silverpush. “Solving over 120,000 customer queries in just a few weeks is a testament to how ready Indian consumers are for AI-led shopping experiences. This campaign didn’t just break records—it showed us what the future of customer engagement looks like.”
For Lloyd, this was not just a campaign—it was a glimpse into the future of consumer-brand interaction. At a time when digital clutter is high and user attention spans are low, Zimmer helped the brand stand out by offering genuine, guided assistance instead of generic product pages. Backed by the strategic planning and execution from Motivator, and brought to life through Silverpush’s cutting-edge AI, the campaign marks a bold leap into the era of AI-assisted commerce.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives
Lloyd Becomes First Brand in India to Deploy an AI Sales Agent in a Campaign, in Partnership with Silverpush’s Zimmer
July 28, 2025
