CTV Asia Symposium Agenda
| TIME | TOPIC | SPEAKER (S) |
| 9:30 AM | REGISTRATION | |
| 10:00 AM | OPENING REMARKS | |
| 10:05 AM | OPENING KEYNOTE | |
| 10:15 AM | BACK TO BASICS- TRANSFORMING HABITS While streaming has been becoming the preferred way to consume content since the last few years, the pandemic solidified this trend as users increasingly began to move to the connected TV. The relationship between advertisers and customers changed forever as key players began to navigate this rather fragmented ecosystem. We start with going back to the basics as we dive deeper into the factors that truly contributed to this transformative change in the video consumption habits during and post-pandemic; as well as the learnings and optimizations that came along and are currently allowing brands to better position them as we begin to trek back to “normal.” | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 11:00 AM | KEEPING UP WITH THE EXPLOSIVE GROWTH OF CTV The way the pandemic cemented CTV’s position in the home entertainment space cannot be ignored by both publishers and marketers. However, the move to CTV does bring both challenges and opportunities. As CTV grew by leaps and bounds, it provided advertisers with more avenues to connect with the consumers, especially the new segments of audiences that the adoption of CTV has created. But how do we capitalize on this explosive growth? And how much bigger are we expecting it to get? The panel discusses what is stopping even greater adoption of CTV, the innovations that will draw more people to it, and the move towards a streaming-first lifestyle. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 12:00 PM | NEW CANVAS, NEW CAPABILITIES- MAXIMIZING VALUE CTV has shaken up the digital advertising space by bringing in more effective and interactive methods to reach unique audiences. The new capabilities and offerings are being churned out day by day and they present completely new and exciting opportunities for advertisers and media owners to expand their scope. The panel will investigate how CTV is bridging gaps in digital advertising and providing solutions, how it is able to achieve greater impact for brand advertising, and how media owners maximize the value of CTV inventory. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 1:00 PM | LUNCH BREAK | |
| 2:00 PM | DECODING EXPERIENCES AND EXPECTATIONS OF CTV VIEWERS While accessibility to unique content has been greatly appreciated by viewers and has paved the way for the growth of CTV, their expectations are yet to be ascertained accurately. What are the reasons that have led viewers to shift to CTV and whether or not they would stick to it? What formats of CTV advertising are being preferred by the viewers and can be experimented with by advertisers? The panel would discuss the factors that compelled viewers to adopt CTV, how their experience can be enhanced and protected, what consumers feel about CTV advertising- whether they find it less or more intrusive; the formats they are positively responding to, and the ways through which their overall viewing experience can be personalized. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 2:45 PM | BATTLE FOR ATTENTION- DRIVING AUDIENCE ‘STICKINESS’ Capturing and holding the users’ attention, as well as retaining their loyalty, is both an art and science. Refining and tailoring the message through accurate targeting enables brands to improve their efforts and enhance audience “stickiness”. The panel would discuss how the total hours of content consumption via CTV can be increased, the satisfaction levels of the audience in their content journey, and the role of data in helping content platforms improve upon content discovery to differentiate themselves with the use of data. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 3:15 PM | DECODING CTV MEASUREMENT- CRACKING ON ADVANCED SOLUTIONS CTV measurement continues to be a tough nut to crack. Even as we move into the era of a converged ecosystem, the industry still remains rather divided on the most accurate measurement solutions for CTV as inconsistent measurement remains the biggest challenge to CTV advertising. The panel will diverge into the bespoke measurement solutions that have emerged in recent times, the important steps that have been undertaken to enhance the accessibility of these solutions to all parties involved in the ecosystem, and how CTV advertising can become transparent and effective. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 4:00 PM | TEA/COFFEE BREAK | |
| 4:15 PM | DATA-DRIVEN TARGETING WITH TRANSPARENCY AND TRUST The cookieless future is forging the way for an ecosystem that is driven by first-party data. And despite the personalization that the CTV landscape offers, the big question is- would the quality and quantity of first-part data be enough for advertisers to come up with robust targeting? The panel would discuss accessibility issues with data in the CTV ecosystem, the alternatives that are available for ad targeting in the current scenario, steps that need to be taken to target viewers with efficiency while being cognizant of their privacy concerns, and the innovations that brands and media partners need to move towards in order to prepare for the cookieless future. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 4:45 PM | UNLOCKING THE FULL POTENTIAL OF CTV ADVERTISING With exponential growth, come exponential challenges that can only be resolved with innovation and experimentation. The CTV advertising space currently is plagued with certain challenges primarily surrounding viewability, ad fraud, and brand safety. But if these challenges are tackled efficiently, the rewards are high. The boom in the CTV space presents publishers, and advertisers with a multitude of ways to be benefitted, however, the vast majority of this space still remains rather unexplored. The panel aims to discuss what can be done in order to overcome the key challenges in order to exploit the full potential of CTV as a digital medium for advertising; which solutions can provide a clear and comprehensive picture of performance to advertisers; the role of third-party players in tackling ad fraud and what industry guidelines are required to enhance transparency in the entire process. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 5:15 PM | WHAT’S NEXT FOR CTV?- REALISTICALLY SPEAKING Increased interactions, personalization, and immersive experiences have already taken off in the digital environment as more sophisticated technologies are developed. As we witness the audience warming up to these innovations, what expectations does the industry hold as we look at CTV’s future? How will the ecosystem become more unified and cohesive in terms of measurement? Would increased transparency skyrocket the adoption of CTV further proving the projected numbers to be true? The panel will discuss how the future trajectory of the CTV landscape will pan out, the expectations as per the projections vs realistic numbers, and how leveraging data-driven insights and metrics will further give rise to larger-than-life digital experiences for the viewers. | CLICK HERE TO NOMINATE SPEAKERS FOR THIS PANEL |
| 5:45 PM | CLOSING KEYNOTE | |
| 6:00 PM | CLOSING REMARKS |
