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Jeevansathi.com rings the wedding bell, with the launch of its new TVC campaign
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Why Your Brand’s Instagram Stories Are Getting Ignored (And How to Fix It)

Remember when Instagram Stories felt like magic? You’d post a quick behind-the-scenes clip, and suddenly your DMs would light up with responses. Those days seem distant now, don’t they? If you’ve noticed your Story views dropping faster than Mumbai’s temperature in December, you’re not alone. Brands across India are struggling with the same problem – their Stories are disappearing into the void while their audience scrolls past without a second glance. **The Real Reason Your Stories Feel Invisible** Here’s what most marketers won’t admit: we’ve turned Instagram Stories into mini billboards. Think about your last five Stories. Were they product shots with price tags? Company announcements? Event photos that looked like stock images? Your audience can smell marketing from miles away. They open Instagram to connect with people, not to watch ads disguised as casual content. When every Story feels scripted and sales-focused, people naturally tune out. The algorithm notices this too. When users consistently skip your Stories, Instagram assumes your content isn’t engaging. This creates a downward spiral where fewer people see your future Stories, making the problem worse. **What Actually Makes People Stop Scrolling** The brands getting attention on Stories aren’t the ones with the biggest budgets or fanciest graphics. They’re the ones having real conversations. Take a local bakery in Bangalore that shows their baker’s 5 AM morning routine, complete with flour-covered aprons and coffee spills. Or the tech startup that posts their team’s genuine reactions during product testing – including the failures and funny moments. People stop for authenticity. They want to see the humans behind your brand, not another polished product showcase. Your audience craves the messy, real, and relatable moments that make them feel connected to something bigger than a transaction. **The Simple Formula That Actually Works** Stop overthinking your Stories. The most engaging ones follow a simple pattern: show don’t sell, ask don’t announce, and connect don’t broadcast. Instead of posting “Check out our new collection,” show your designer sketching ideas at 2 AM. Rather than announcing your company milestone, ask your audience to share their own small wins. Replace promotional messages with questions that spark conversations. Use polls, question stickers, and quizzes not as engagement tricks, but as genuine ways to understand your audience better. When someone responds to your Story, reply back. Start conversations in your DMs. These interactions signal to Instagram that your content matters. **Why Consistency Beats Perfection Every Time** Many brands post Stories in bursts – ten posts in one day, then silence for a week. This confuses both the algorithm and your audience. They forget you exist during those quiet periods. Instead, aim for steady presence. Share one or two genuine moments daily. Document your regular business activities through a human lens. Show your office plants, your team’s lunch debates, or how you solve customer problems. This consistency helps Instagram understand when your audience is most active and engaged. It also builds habit – people start expecting and looking forward to your daily updates. **Your Next Move: The 48-Hour Test** Here’s something you can try right now. For the next 48 hours, post only Stories that show real moments from your business. No product shots, no promotional text, no calls-to-action. Show your team working, share a problem you’re solving, ask your audience for advice, or document something ordinary happening at your office. Focus entirely on being human and helpful. Watch your Story views during these two days. Notice which moments get the most replies or DM responses. This will show you exactly what your audience wants to see more of. The goal isn’t to go viral or get thousands of views. It’s to rebuild that genuine connection with people who actually care about your brand. Once you have their attention, everything else – including sales – becomes much easier.

Why Your Brand’s Cookie Strategy Needs a Complete Rethink Before 2025

Remember when everyone thought third-party cookies would disappear by 2022? Then 2023? Well, Google just pushed the deadline again, but here’s the thing – waiting around is the worst strategy you could pick right now. While Google keeps moving goalposts, smart marketers are already building cookie-free campaigns that work better than their old methods. The brands still scrambling when the switch finally happens? They’ll be the ones losing customers to competitors who started preparing years ago. **The Real Problem Isn’t Just Cookies Disappearing** Everyone talks about third-party cookies going away, but that’s just one piece of a much bigger puzzle. Apple already blocks most tracking on Safari. Firefox does the same. Privacy laws keep getting stricter across India and globally. The bigger issue? Many brands built their entire marketing strategy around following people across websites. When that stops working, they don’t just lose some data – they lose their main way of finding and keeping customers. Think about it this way: if your marketing depends on tracking users from site to site, you’re basically renting your customer relationships from Google and Facebook. What happens when the landlord changes the rules? **What Smart Brands Are Doing Instead** The companies thriving right now aren’t waiting for perfect solutions. They’re testing new approaches every month and keeping what works. First-party data collection has become their top priority. Instead of buying lists or relying on third-party tracking, they’re creating reasons for customers to share information directly. Better newsletters, exclusive content, loyalty programs, personalized experiences – anything that makes people want to engage directly with the brand. Contextual advertising is making a huge comeback too. Remember when ads matched the content you were reading instead of following you around the internet? That’s contextual advertising, and it works surprisingly well when done right. Some brands are also exploring newer solutions like Google’s Privacy Sandbox or working with publishers who have strong first-party data. The key is testing multiple approaches instead of putting all eggs in one basket. **The India-Specific Challenge** Indian marketers face a unique situation. Our digital advertising market is growing rapidly, but most growth strategies still depend heavily on third-party data. Regional brands often lack the resources to build sophisticated first-party data systems that global companies take for granted. Plus, Indian consumers are becoming more privacy-conscious, especially younger users. The brands that figure out how to respect privacy while still delivering relevant ads will have a massive advantage. Regional languages add another layer of complexity. Contextual advertising works great when you can analyze content effectively, but that’s harder when you’re dealing with multiple languages and cultural contexts across different states. **Your Three-Month Action Plan** Stop waiting for perfect clarity and start testing now. Here’s what you can do in the next 90 days: Audit your current data collection. Figure out exactly what information you’re gathering, where it comes from, and what you’d lose if third-party cookies disappeared tomorrow. Most brands discover they’re more dependent on external data than they realized. Pick one first-party data experiment to try. Maybe it’s a newsletter signup that offers real value, a quiz that provides personalized recommendations, or a loyalty program with meaningful rewards. Start small, but start now. Test contextual advertising on a small budget. Choose one product or service and create ads that match relevant content instead of targeting specific user profiles. See how performance compares to your current approach. **The Bottom Line** The most successful brands won’t be the ones who adapt perfectly to whatever Google finally decides. They’ll be the ones who built flexible, privacy-friendly marketing systems that work regardless of which technology wins or loses. Start testing alternatives now, while you still have time to experiment without pressure. Your future customers – and your marketing budget – will thank you for preparing early instead of scrambling later.
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Jeevansathi.com rings the wedding bell, with the launch of its new TVC campaign

by
August 28, 2019

Jeevansathi launched its new TVC campaign, ‘Ladka Achha hai/Ladki Achhi Hai’. The idea of the campaign stems from the fact that the process of matchmaking for Indians is a ‘family affair’. The potential partner needs to appeal to the entire family as a unit. 

This TVC marks the launch phase of the “Jo aapko pasand ho aur family ko bhi” with the three films in this series, that have a set-up that is relatable with Indian weddings – be it the first meeting or the Sangeet ceremony or others. 

Jeevansathi.com being one of the leading players in the online matrimony market understands that marriage is an important decision in one’s life. However, this journey of the subject from discovery to decision making is a tedious process and involves the entire family.  

Commenting on the launch of ‘Ladka acha hai’, Sumeet Singh, Chief Marketing Officer at Infoedge India said,’ In India, a lot of marriages are arranged where along with the prospects, the entire family plays an important role and is involved in the journey. Ours being a relationship-driven brand, there is a need to interact with our target audience and appeal to both families as well as prospective brides and grooms, which is beautifully conveyed in our new TVC. We have planned a complete 360-degree communication campaign using TV, Radio, Digital and Out of Home Media”

Joy Chauhan, Managing Partner, Wunderman Thompson, Delhi, added: “Marriages in India, have undergone transition over a period of time. What makes our Indian marriages unique is the involvement of the family as a unit in the decision making of an important life event. Amidst such a scenario, Jeevansathi has come up with an endearing, relatable and relevant themed TVC, as a formula for a perfect marriage keeping in mind the social fabric of India today. Thereby, Jeevansathi’s new TVC strikes the right balance between rebellion and conservation of thought by supporting the approach to finding the right match, not just the prospects but for their families too.”


Through these TVCs Jeevansathi has successfully explored the relationships and bonds within a family. Also, it beautifully knits the story of a new person becoming a part of the family. TVC successfully upholds the idea that a minor reservation can be overlooked for an inconsequential trait in the prospective partner if, in the larger scheme of things, he proves to be a good match. Thus, reinstating the belief that – ‘Ladka Achha hai’.

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