Expert Views

Original thinking from industry leaders, practitioners, and specialists. Diverse voices sharing real-world experience, bold opinions, and forward-looking ideas.

mCommerce Trends to Look Forward in 2023
The human factor to employee lay-offs
5 top e-commerce trends to watch out for in 2023 & beyond
How to choose the right creative agency
Super Apps: The surest way to enhance user experience
Unleash the power of Omnichannel Marketing to enhance CX and drive conversions
Measuring what matters on Connected TV
Metaverse: The future is here
Think wisdom only comes with age? New-age businesses are embracing young leadership to thrive in a fast-changing industry
How digital advertisers are navigating the subtle art of excelling at Acquisition, Retention and Transaction (A.R.T)
How to build a strong customer base for a D2C brand
How customer insights support brands in designing an optimal digital strategy 
5 emerging technologies in marketing
Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation
NFT marketing significantly boosts the benefits of digital marketing
Why content creators need to embrace OTT platforms for better growth and impact
How can data mining help the PR industry?
From Image to Impact: How Brands are Countering Apathy and Adapting Empathy
Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
Digital Marketing in the Metaverse
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age