From Proof
to Scale.
Three years after the inaugural CTV Asia Symposium opened the Indonesian programmatic conversation, the 2026 edition returns to Jakarta — full day, expanded format, the entire ecosystem in one room.
Request an invitationIndonesia’s CTV market is now large enough to require a serious industry conversation
Three years ago, CTV Asia Symposium Jakarta opened with a single question: can connected television advertising work in Indonesia.
That question is now settled. The 2026 edition picks up where the 2023 conversation paused.
Now that the inventory exists, the audience exists, and the platforms exist, what is stopping CTV from becoming a default line in every Indonesian advertiser’s media plan.
The answer involves measurement, programmatic plumbing, the role of retail data, the slow shift of buyers from direct deals to automated paths, and a question this market has not yet had to answer at scale: what does premium look like when CTV is no longer experimental.
This is the conversation Jakarta 2026 is built around.
A full day, structured as two conversations
The Indonesian CTV Decade:
From Proof to Scale
The day is built in two halves. The morning establishes where Indonesian CTV stands today — the foundation of audience, inventory, household data, and creative craft. The afternoon turns to what gets us to scale — the programmatic plumbing, the retail data integration, the open-internet question, and what the next phase of measurement actually looks like in this market.
The Indonesian CTV Foundation
What the local ecosystem now looks like. Audience data, household sync, smart TV penetration, the role of OTT publishers, and the often-overlooked question of what CTV creative should actually look like in Indonesia. Three years of ground-truth, mapped end-to-end.
The Path to Scale
How Indonesian CTV connects to the global stack. Programmatic buying paths, identity beyond the walled gardens, retail data as a CTV signal, measurement in the post-cookie reality, and the buyer’s perspective on when CTV moves from line item to mainline budget.
A full day of senior conversation, ending with dinner and cocktails
Morning · The Indonesian CTV Foundation
Registration & welcome coffee
Welcome address & framing of the 2026 conversation
The Indonesian CTV Foundation: three years on, what changed and what is now possible
Decoding the Indonesian smart TV viewer: what we know now that we did not know in 2023
The CTV creative gap: why Indonesian CTV inventory is being bought programmatically but creative is still being made for linear TV
Networking break · refreshments
The CMO panel: when does CTV move from line item to mainline budget
The supply side: what publishers, OEMs and broadcasters owe the next phase of Indonesian CTV
Networking lunch
Afternoon · The Path to Scale
From CTV to the open internet: how Indonesian programmatic connects to the global stack
Programmatic Indonesia 2026: what is actually being bought, and how
Retail media, identity and the post-cookie buy: a fireside conversation
Networking break · refreshments
Measurement Indonesia: what the buy-side will demand by 2027
The Buyer’s Decade: where Indonesian CTV and programmatic will be in 2028, and what gets us there
Closing remarks
Networking dinner
Cocktail reception
The caliber the 2026 stage will carry
The 2026 speaker lineup is being finalised.
Senior representation across Indonesian brands, agency leadership, OTT publishers, smart TV platforms, and the broader programmatic ecosystem will be revealed in the weeks ahead.
Who will be in the room
100+ senior, invitation-only attendees. Curated by Agency Reporter and validated against the priority account lists across the Indonesian ecosystem. Audience composition designed to deliver decision-makers, not delegates.
40%
Brand-side: CMOs, heads of digital, heads of media at large Indonesian advertisers
30%
Agency-side: media planners, programmatic leads, digital strategy at top 12 agency groups
15%
Publishers, broadcasters, OEMs, OTT platforms in Indonesia and SEA
15%
Adtech, measurement and platform partners across the SEA programmatic supply chain
2026 Partners
The 2026 partner lineup is being finalised.
Conversations with leading platform, programmatic, and creative-technology partners across Indonesia and the wider region are underway. Confirmations will be revealed in the weeks ahead.
Request an invitation
The 2026 edition is invitation-only. Senior brand, agency and platform leaders are invited to express interest in attending. The Agency Reporter team will respond within three working days.
Request invitation