Welcome to Season 3 of the Connected TV Asia Symposium!
Following the remarkable success of our first two seasons across Delhi, Mumbai, Bengaluru, and Jakarta, we’re excited to unveil the next chapter in our journey through the ever-evolving world of Connected TV. This year, we’re taking a deeper dive into how CTV is reshaping the advertising landscape across Asia.
Theme: The Interactive Revolution: Transforming CTV from Passive Viewing to Active Engagement
Connected TV has evolved far beyond passive viewing — it’s now a gateway to real-time engagement, commerce, and interaction. What was once just a screen in the living room has become a powerful, participatory media experience. As technology continues to advance, CTV stands at the intersection of entertainment, data, and action, transforming how audiences connect with content.
In Bengaluru — India’s innovation and tech hub — we’re shining a spotlight on CTV’s shift from a pure branding medium to a performance-led, outcome-driven powerhouse. It’s now about impact you can measure, engagement you can scale, and stories that drive results.
After the momentum of our Delhi edition and the successful second CTV Awards — celebrating the most daring and effective campaigns — we’re proud to bring Season III to Bengaluru.
Join us for a dynamic day filled with bold ideas, fresh perspectives, and actionable insights. Connect with marketers, media leaders, and technology experts as they unpack how data, creativity, and innovation are powering the future of Connected TV.
SPEAKERS
AGENDA
| Time | Topic | Description | Speakers |
| 2:15 PM | Registration starts for CTV Asia Symposium | – | |
| 2:45 PM-2:50 PM | Opening remarks | Rahul Puri, Founder, Agency Reporter | |
| 2:55- 3:35 PM | Panel Discussion 1 The Affluent Shift: Decoding Premium Audience Migration to CTV Ecosystems | This panel will explore the increasing migration of affluent viewers to CTV platforms and how brands are adapting to reach this high-value demographic. By leveraging data and insights, panelists will discuss the evolving viewing habits of affluent audiences. The discussion will focus on why CTV is becoming a preferred medium for brands targeting high-net-worth individuals, and how this shift is reshaping the premium advertising landscape. | Varun Kulkarni, Director – Digital Marketing & Growth, NoBroker Shivani Tiwari, Head of Growth and Digital Marketing. AJIO.com. Anil Suryavamshi, Vice President ‑ Digital ‑ South & West, Carat India Brahmanand Pandey, Senior Sales Director – West and South Region, Teads Nupur Puri, General Manager – Digital Planning, OMD India Gaurav Tyagi, Associate Vice President, Interactive Avenues Moderator- Geeta R Lobo, Country Chief Client Officer, Ipsos India |
| 3:35-3:55 PM | Presentation Navigating Trends and Maximising Ad Impact in India’s Streaming Landscape | As the streaming TV landscape in India continues to grow, advertisers are faced with abundant opportunity — and persistent challenges. With changing consumer habits and lingering questions about media quality, advertisers have a lot to navigate in 2025. Join Samir Karpe, Country Manager at DoubleVerify (DV), as he explores Indian audience content habits, streaming ad sentiment, and the key opportunities and challenges shaping the future of CTV. | Samir Karpe, Country Manager at DoubleVerify |
| 3:55-4:35 PM | Leadership Session Driving Real Results: How Interactive CTV Ads Are Changing Brand Engagement | Connected TV advertising is entering a new era—one where audiences don’t just watch ads, they interact with them. This distinguished leadership panel will bring together visionary voices to delve into the evolving landscape of Connected TV. As advertising moves from passive to participatory, interactive CTV formats are redefining how brands tell their stories and build meaningful connections with consumers. Join us to uncover how this paradigm shift is driving deeper engagement, enhanced measurability, and tangible business outcomes. | Rasika Prashant, CMO – Soulfull, Tata Consumer Products Janani Kandaswamy, Head of Marketing, Preethi Kitchen Appliances (from Philips Domestic Appliances) Prrincey Roy – Chief Executive Officer & Co-Founder, NEXad by Huella Services Sanjay Jariwal – Sr GM – Prestige Group Moderator– Rahul Puri, Founder & Editor, Agency Reporter |
| 4:35-5:00 PM | Hi-tea | – | |
| 5:00-5:40 PM | Panel Discussion 3 Omnichannel Orchestration: CTV’s Role in the Broader Media Mix | This session will examine CTV’s role within a broader omnichannel marketing strategy, focusing on how it complements other channels such as digital out-of-home (DOOH), mobile, and social media. Panelists will discuss the benefits of a cohesive, cross-channel approach that integrates CTV, enhancing reach, brand consistency, and maximizing consumer touchpoints across the entire buyer journey. The discussion will also delve into the complexities of executing seamless omnichannel campaigns, particularly in ensuring that messaging remains consistent and personalized across all platforms. | Nitin Khanna, VP Marketing, Acko Rajiv Rajagopal, Head- Advanced TV, WPP Media Netravathi Balaram, AVP- Interactive Avenues Ganapathy Subramanian SRM, Director – Media Buying and Planning, Head Digital Works (A23) Ankit Bhanot, Senior Media Manager, Amazon Suman Pal, Head of Media, Analytics and Partnership, Wipro Consumer Care and Lighting Kunwarbir Singh, Senior Global Marketing Manager, Lenovo Moderator- Jayanth Kumar – Managing Partner – SocioClout Integrated Media Agency |
| 5:45 PM | Drinks & Dinner |
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