H&M Launches Campaign to Showcase India Special Collection This Festive Season

H&M, Hennes & Mauritz AB (H&M) unveils an India special campaign to coincide with the launch of their party wear collection for the festive season.

The campaign captures how this collection moves from one mood to another across nightwear for terrace parties, endless game nights, pre-wedding soirees and cocktail evenings. It presents ideas on a wardrobe refresh with H&M’s latest festive trends.

“India is a country of varied demographics with rich regional influences and local traditions which beautifully co-exist with the global fashion party trends in the wardrobe choices of the customers. With the India special festive collection, we are delighted to add the sparkle and shine to their evening wear that they can flaunt in time for the party season,” says Janne Einola, Country Manager, H&M India