Gaana Becomes The First Music App to Reach 150 mn Monthly Active Users
Gaana crossed 150 million monthly active users (MAU) in December 2019. This leap to 150 million, buoyed by 40% growth in regional music consumption and 35% growth in Bollywood music consumption in the past year has consolidated the brand’s stronghold as a market leader in the country’s audio OTT market.
Over the past year, Gaana has launched several features like in-app Voice assistant, introducing sing-along lyrics on the player page, Gaana Video, Instant app experience or Smart Downloads, where the app automatically downloads a premium user’s favourite tracks based on their listening history to deliver substantial value to the digital music experience of users across India. Additionally, Gaana’s AI and Machine Learning-led recommendations manifested by AutoQueue and ‘For You’ sections now power more than 23%of consumption. These combined with Gaana’s vast 45 million songs-strong music library across Bollywood, International and 30 Indic languages and its newly launched 3000 strong podcast library including its promising ‘Gaana Podcast Originals’ featuring youth icons hold great promise for sustained organic growth in 2020.
Prashan Agarwal, CEO – Gaana said, “At Gaana, we believe in being the music companion to our users by adding melody and meaning to their everyday lives. Touching the 150 million users milestone is a testimony to the efforts of our incredible team and our vision to bring the most intuitive and immersive musical experience to our users. This achievement will offer us a stronger motivation to leverage our proprietary AI-driven algorithms & newly launched features in newer ways at greater scale to enable the next generation of music-lovers to discover our unending collection of songs and offer them a more immersive and fulfilling experience.”
The Indian music streaming industry is at the cusp of a growth curve as more of us start consuming music online. The sector has seen a 3X growth in the past two years, and the market is expected to 400Mn monthly active users in the next 2 years. As the country’s go-to music app streaming over 3.5 billion songs every month, more than some of its competitors combined, Gaana’s new feat has cemented its reputation in bringing product & UI innovation into the country’s music streaming sector with a strong focus on the Indian music lover.