Interviews

The Communications Business Has Been Guilty Of Generalising Ideas Basis Mediums – Sudhir Nair, 21N78E
Building Business Under Pressure Requires One To Have Conviction With The Plan- Harshil Karia, Schbang
Brands Need to Invest Deeply at the Ground Level and Stick to Making Relevant Content: Ashish Sahni, PCA Motors
A Realm of Swipes and More: In Conversation With Taru Kapoor, Tinder
You Need Clutter Breaking Content To Get Your Consumers To Stop Scrolling. – Prachi Karan, Isobar
Advertising Wins Hearts and Minds by Embracing the Zeitgeist- Sumanto Chattopadhyay, Ogilvy Group
Madness Behind The Movie Marketing Strategies Begins With Exemplary Minds- Janak Bhanushali, HIFI Digi
Keep Learning And Building Knowledge Each Day- Meghna Chettri, SBI
The Future Plan Is Clear Enough……Digital India – Ashmita Dhingra, Digifish3
Keep Trying, Build Your Niche, Don’t Be Afraid To Try Something New- Dheeraj Chawla, DNA Digital Factory
Digital Media Is Definitely Headed To A Place Where Maximum Time Spent On Smartphones Will Be In One Major Environment And Not Scattered Or Fragmented Between Various Apps- Aakriti Sinha, Isobar
With DCL we are trying to create a community of Digital Sports Enthusiasts, that too at a Pan India Level – Vishnukanth Gokul
Failures are the stepping-stones of success and we learn the most when we fail – Priyanka Shah, Senior Director – Isobar
The dynamism of the digital industry has kept me going – Madhura Ranade, Director, Business
Watch Co-Founder & CEO Of AdLift, Prashant Puri Giving Out Ingredients Of Performance Marketing’s Secret Sauce
BANG IN THE MIDDLE of harassment!
Micro Management won’t help if you want to move with everyone in a specific direction – Vivek Saraf
Digital Marketing Is Much Deeper And Vaster Than What We Think And See – Mehul Gupta, SoCheers
The future of content is more content – Pratik Gupta, Co-Founder, FoxyMoron
Content is not a Silver bullet but the way you use content, is – RP Singh, Chief Curator, CMS Asia
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age