Interviews

Watch Co-Founder & CEO Of AdLift, Prashant Puri Giving Out Ingredients Of Performance Marketing’s Secret Sauce
BANG IN THE MIDDLE of harassment!
Micro Management won’t help if you want to move with everyone in a specific direction – Vivek Saraf
Digital Marketing Is Much Deeper And Vaster Than What We Think And See – Mehul Gupta, SoCheers
The future of content is more content – Pratik Gupta, Co-Founder, FoxyMoron
Content is not a Silver bullet but the way you use content, is – RP Singh, Chief Curator, CMS Asia
An energetic team with a strong intent to do good work and learn is the key to success – Dhruvi Joshi, Co-founder, PivotRoots
Learning is best when it’s Shared and Experience is best when it’s Learned – Richa Dua, Lodestar Media
Gujaratis don’t indulge in conflicts and we know how to build and maintain relationships – Rohan Mehta, Social Kinnect
There is no way you can stay updated with the trends unless you are awake 24×7 – Dhawal Prajapati
I am an entrepreneur and each individual in this agency is an entrepreneur – Shamsuddin Jasani, Isobar
Meet The Man Who Powers Digital Community In India
Influencer Marketing is Dead, People Powered Content Takes Over – Ashutosh Harbola, Buzzoka
Praise In Public And Criticize In Private – Sanjeev Patel, Associate Business Director, Group M
I wake up each day with a feeling that I am a part of something bigger than myself – Pratiksha Prabhu, PHD Media
if one follows their heart and puts in dedicated efforts, every dream is achievable – Jyotsana Pandey, PHD India
You can’t do a good job if your job is what you do all the time – Gaurav Soni, Business Director, Starcom
You can learn so much about someone based on the decisions they made along the way – Nitesh Kumar, Vice President, Zenith Media
Bindu BalaKrishnan, Country Head, DCMN shares her story from Netherlands to Goa and back to Bangalore
Gopa Menon, EVP of Isobar in a candid interview shares learnings and experiences gained over 15 years of his fantabulous working life
FEATURED POSTS
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India
Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023
Leading with Purpose: The Rise of Purpose-Driven Communication in 2024 and Beyond
Social media blueprint for D2C brands – redefining the path to purchase
From Viral Campaigns To Crisis Management: PR Highlights That Defined 2023
Content Marketing 2.0: The Impact of AI on Content Marketing Excellence
5G and Edge Computing: Accelerating Mobile Marketing Campaigns
Advancing Trends in Programmatic Advertising 
Navigating the challenges of balancing online & offline brand presence during festivities
Tomorrow’s PR Landscape: AI-Powered, Data-Driven, and Authentic
It’s Time To Activate Your New Programmatic Supply Chain