Interviews

Exclusive: In Conversation with Top Two Winners of Media ABBY Awards at Goafest 2019
Technology and Digital to Rule Goafest 2019- Ashish Bhasin
Big Goals, Bigger Impacts
IN CONVERSATION WITH NITIN MATHUR, 91mobiles
In Conversation with Vignesh Vellore, Co-founder and CEO, The News Minute
In conversation with Ali Hussein, COO, Eros Digital
In conversation with Srikanth Bureddy, Co-Founder, Valueleaf
In conversation with Chanpreet Arora, CEO, Vice Media
In Conversation with Siddharth Varadarajan, Founding Editor, The Wire
In Conversation With Gajraj Rao, Actor, Theatre Personality
In Conversation With Ravish Kumar
Unbinding the Anecdotes Behind Inshorts Algorithm: In Conversation with Tarun Arora, Inshorts
There Should be Common Agreed Metric System for Digital Advertising Industry: Ashish Bhasin, DAN
Millennials are Key Drivers of Consumer Markets and are Redefining India’s Consumption Story- Bharat Gandhi, Marketing Expert
To Keep them in the Game, a Full-service Agency Must Focus on Strengthening their Specialisms to an Expert Level- Sanjeev Jasani, Cheil India
Pre-planned Shoppers Need to be Targeted at Pre-planning Stage through On-line Marketing, Performance Marketing, DM- Abhijit Das, Delhi Duty Free
The Current Focus is on Targeted Performance Marketing and Ensuring a Top-notch Resident and Community Experience- Somanna Muthanna, Stayabode
A Truly Multi-media Marketing Approach is What Makes Us Successful at Both Top and Bottom of the Funnel- Karan Kumar, Fabindia
One of the Biggest Pillars of Digital Marketing’s Success Today is its Real-Time Attribution and Measurability- Raveena Mathew, Performics.Resultrix
The Future of Video Analytics is in Artificial Intelligence and Big Data Insights- Subrat Kar, Vidooly
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age