Interviews

An energetic team with a strong intent to do good work and learn is the key to success – Dhruvi Joshi, Co-founder, PivotRoots
Learning is best when it’s Shared and Experience is best when it’s Learned – Richa Dua, Lodestar Media
Gujaratis don’t indulge in conflicts and we know how to build and maintain relationships – Rohan Mehta, Social Kinnect
There is no way you can stay updated with the trends unless you are awake 24×7 – Dhawal Prajapati
I am an entrepreneur and each individual in this agency is an entrepreneur – Shamsuddin Jasani, Isobar
Meet The Man Who Powers Digital Community In India
Influencer Marketing is Dead, People Powered Content Takes Over – Ashutosh Harbola, Buzzoka
Praise In Public And Criticize In Private – Sanjeev Patel, Associate Business Director, Group M
I wake up each day with a feeling that I am a part of something bigger than myself – Pratiksha Prabhu, PHD Media
if one follows their heart and puts in dedicated efforts, every dream is achievable – Jyotsana Pandey, PHD India
You can’t do a good job if your job is what you do all the time – Gaurav Soni, Business Director, Starcom
You can learn so much about someone based on the decisions they made along the way – Nitesh Kumar, Vice President, Zenith Media
Bindu BalaKrishnan, Country Head, DCMN shares her story from Netherlands to Goa and back to Bangalore
Gopa Menon, EVP of Isobar in a candid interview shares learnings and experiences gained over 15 years of his fantabulous working life
Surabhee Gupta shares some words of wisdom and the inspiration she carries in her daily life in a candid conversation with us
From running his startup to now preparing to be a dad soon, Nikhil Shahane shares his story and dreams for his company
From a copywriter to the founder of a premier brand solutions firm – defining moments in Sandeep Iyer’s professional life as Chief Creative Explorer at three bags full
‘Minting money is the last thing you should be working for’ says Ganesh Gadakh, Founder Director, Elixir IBC
Angry Surd Inderjit Singh’s Triature, create ripples in industry with the art of Storytelling
We are focused on becoming a globally recognised agency – Rajiv Dingra, CEO, WATConsult
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age