Guest Articles

mCommerce Trends to Look Forward in 2023
The human factor to employee lay-offs
5 top e-commerce trends to watch out for in 2023 & beyond
How to choose the right creative agency
Super Apps: The surest way to enhance user experience
Unleash the power of Omnichannel Marketing to enhance CX and drive conversions
Measuring what matters on Connected TV
Metaverse: The future is here
Think wisdom only comes with age? New-age businesses are embracing young leadership to thrive in a fast-changing industry
How digital advertisers are navigating the subtle art of excelling at Acquisition, Retention and Transaction (A.R.T)
How to build a strong customer base for a D2C brand
How customer insights support brands in designing an optimal digital strategy 
5 emerging technologies in marketing
Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation
NFT marketing significantly boosts the benefits of digital marketing
Why content creators need to embrace OTT platforms for better growth and impact
How can data mining help the PR industry?
From Image to Impact: How Brands are Countering Apathy and Adapting Empathy
Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
Digital Marketing in the Metaverse
FEATURED POSTS
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India
Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023
Leading with Purpose: The Rise of Purpose-Driven Communication in 2024 and Beyond
Social media blueprint for D2C brands – redefining the path to purchase
From Viral Campaigns To Crisis Management: PR Highlights That Defined 2023
Content Marketing 2.0: The Impact of AI on Content Marketing Excellence
5G and Edge Computing: Accelerating Mobile Marketing Campaigns
Advancing Trends in Programmatic Advertising 
Navigating the challenges of balancing online & offline brand presence during festivities
Tomorrow’s PR Landscape: AI-Powered, Data-Driven, and Authentic
It’s Time To Activate Your New Programmatic Supply Chain